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ROLLS ROYCE GYRO WATCH WINDER  

TIME:  2021 FALL

DURATION: 14 WEEKS 

SOFTWARE 

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PROJECT BRIEF

  • This project aims to design a luxury watch winder that aligns with Rolls-Royce's uncompromising standards of craftsmanship, technology, and exclusivity. The product will address the limitations of existing winders by delivering an innovative, portable, and aesthetically refined experience that complements the Rolls-Royce brand

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  • The watch winder will not only ensure the accurate operation of high-end timepieces but also become an object of prestige and art. This solution integrates advanced features with an intuitive, luxurious design suited for travel, home, or within the Rolls-Royce ecosystem.

PAIN POINT

  • Current watch winders offer similar winding mechanisms with minimal technological improvements or variety.

  • Most designs lack modern innovation, making them feel uninspired and repetitive

  • Many winders are bulky and inconvenient for travel, limiting their usability outside the home.

  • Existing models focus only on basic functions, failing to incorporate advanced features or aesthetic appeal that excite users.

KEYWORDS

  • CUSTOMIZED MODULAR PIECE

  • GYROSCOPIC MOVEMENT

  • INDIVIDUAL WINDING ADJUSTMENT

MOODBOARD

SMOOTH

WEIGHTLESS

PROTECTION 

SMOOTH

WEIGHTLESS

PROTECTION

IDEATION SKETCHES

ORTHOGRAPHY

(Single Piece)

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Diameter: 125mm

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Length: 152mm

Diameter: 95mm

Diameter: 75mm

Height: 48mm

Width: 60mm

Benchmark

Diameter: 125mm

Length: 152mm

Outer Ring Diameter: 95mm

Inner Ring Diameter: 75mm

Watch Clamp height: 48mm

Watch Clamp Width: 60mm

SINGLE-PIECE WATCH WINDER

3-PIECE MODULAR SET

This modular travel set consists of three sleek components, designed for portability and elegance. It ensures your watches are wound precisely, even on the go, offering luxury and function in one compact design.

CUSTOMIZED ADD-ON

This modular watch winder system allows customers to personalize and expand their setup by adding additional pieces. Designed with flexibility in mind, it ensures your winding solution evolves to meet your needs, whether for travel or at-home use.

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Seamless Opening Mechanism

The intuitive sliding mechanism ensures effortless access. With just a simple slide, the compartment opens automatically, combining smooth functionality with sleek design for a premium user experience.

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GYRO WINDING SYSTEM

This innovative winding system mimics the earth’s rotational movement, ensuring precise and consistent winding for your watches. It provides an authentic winding experience, keeping your timepieces accurate and ready to wear.

WINDING ADJUSTMENT

Every watch is unique, and so is its winding requirement. The adjustable winding system is designed to tailor the winding settings precisely to match each watch’s needs, ensuring optimal performance and care for every timepiece.

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1500 RPD

500RPD

HUMIDITY GAUGE

Protecting your watch from moisture is essential. This advanced humidity gauge monitors the surrounding environment and sends real-time alerts through the connected mobile app, helping prevent potential damage to your valuable timepieces.

CUSTOMIZED LEATHER TRIM PROTECTION

The leather trims offer enhanced protection, preventing your watches from getting scratched by metal edges. This thoughtful addition ensures your timepieces remain safe and pristine, combining luxury with functionality.

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CMF 

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White Leather
#F5F4F4
Amalfi

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Orange Leather
#D53E1D 
Amalfi

 

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Yellow Leather
#F4D03F

Full Grain 
 

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Brown Leather
#49332E

Full Grain 

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Black Leather
#0E0E0D

Full Grain 

HOW DO WE PLACE THE WATCH?

This winder features a smart sensor system that detects when a watch is near. As the watch approaches, the bar automatically lifts to securely hold the timepiece in place, making the placement process smooth and effortless.

CONNECTION MECHANISM

Inspired by the precision of camera lens mounts, this mechanism allows each component to securely lock or unlock with a simple twist. It ensures seamless assembly and disassembly, adding both functionality and elegance to the winder’s design.

MARKET RESEARCH & BRANDBOOK

THANK YOU

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